India launches Mission Life, a green lifestyle program, to end waste


The Indian government’s flagship program to encourage individual and collective action on climate was launched by Prime Minister Narendra Modi and the United Nations Secretary-General on Thursday.

Mission Life, where “life” is an acronym for “lifestyle for environment,” is designed to encourage individual behaviors like switching off vehicle engines at traffic lights, turning off taps when not in use, and switching to longer-lasting alternatives to single-use plastic bags. The government estimates those actions, if taken on a national scale, could significantly limit emissions, water use, and waste.

The program hopes to “mobilize one billion Indians as well as people in other countries to become individuals who practice sustainable lifestyles,” Param Iyer, CEO of Niti Aayog, a government-supported think tank that are spearheading the Mission Life program alongside India’s federal environment and climate change ministry.


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