Assam dairy cooperative introduces honey under ‘Purabi’ brand


Assam’s dairy cooperative, West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), has introduced honey under its brand ‘Purabi’ sourced from the local beekeeper of Assam.

The first FPO promoted by WAMUL, Naba Milon Beekeepers and Producer’s Cooperative Society Limited, Kamrup.

The launch took place on May 20 during an event commemorating World Bee Day, which was organized by the Ministry of Agriculture & Farmers Welfare, Government of India, at the College of Agriculture in Waraseoni, Balaghat district in Madhya Pradesh.

The ceremony was attented by the Union Minister of Agriculture & Farmers Welfare,Narendra Singh Tomar, who inaugurated the event.

During the programme, the Chairman of NDDB, Meenesh Shah, highlighted the significant contribution of WAMUL in the formation of the Honey Farmers’ Producer Organization (FPO) in Kamrup district. “West Assam Milk Producers’ Cooperative Union Limited (Purabi Dairy), the largest dairy in the Northeast region of our country, formed a Honey FPO in Kamrup district of Assam as a CBBO. The raw honey produced by the farmers of this FPO will be procured, processed and marketed by the milk union as ‘Purabi Honey’.”

‘Purabi Honey’ was launched alongside other honey brands produced by various CBBOs across India as part of the government’s ambitious 10,000 FPO initiative. WAMUL has been entrusted with developing the honey FPO in Kamrup Rural, and Naba Milon Bee Producers is one of the successful FPOs established under this initiative.

General Manager WAMUL, SK Parida said that Purabi as a brand always stood for good health and wellbeing with its range of high-quality dairy products, has extended the portfolio with Purabi Honey, which stands in similar plank of good health. Additionally, the cooperative network also provides an opportunity to enhance the farmers’ income through honey production.


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