Apple TV 4K launch: The Cupertino-based tech giant  Apple on Tuesday announced an updated Apple TV 4K model with the A15 Bionic chip, support for HDR10+, and an updated Siri Remote. The new Apple TV 4K brings Apple TV+, Apple Music, Apple Fitness+, and Apple Arcade together with the A15 Bionic chip, intuitive controls, and seamless interaction. 

Apple TV 4K price in India

The new Apple TV 4K with Siri Remote will be available starting at Rs 14,900 from apple.com/in/store and at Apple Store locations. Apple TV 4K is also available through Apple Authorised Resellers and limited pay TV providers. Interested customers can order the new Apple TV 4K beginning today, with availability starting Friday, November 4, in more than 30 countries.

“Apple TV 4K is the ultimate way for Apple users to enjoy their favourite entertainment on the biggest screen in the home, and now it is more powerful than ever. The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love,” Bob Borchers, Apple’s vice president of Worldwide Product Marketing, said in a statement.

Apple TV 4K specifications

The Siri Remote comes with similar the design and functionality as the previous generation, but this time, buyers will get a USB Type-C port for charging. While the remote is included with the new Apple TV 4K, it can also be purchased separately for Rs 5,900 starting today, and is compatible with all generations of Apple TV 4K and Apple TV HD.

The A15 Bionic chip gives the ‌Apple TV‌ 4K “faster performance and more fluid gameplay,” according to Apple. The efficiency gains of the A15 allow the ‌Apple TV‌ to provide a thinner, lighter, fanless design for the first time, and it uses almost 30 percent less power than the previous generation. The device now supports HDR10+ for higher-quality video playback. The new ‌Apple TV‌ 4K also comes alongside an updated ‌Siri‌ Remote with a USB-C port.