Samsung opens North India’s biggest store in Delhi; aims to change how gadget lovers experience devices

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Samsung India has opened its largest premium experience store in North India in the heart of the national capital. The all-new experience store is located in Connaught Place, New. Delhi. The Samsung experience store showcases the company’s complete product ecosystem through different zones such as Connected Living, smartphones, audio, gaming, lifestyle screens and wearables, among others, including multi-device connectivity with SmartThings.
Special discounts, offers and prizes for customers till February 15
As a part of the new store inauguration, the company is offering five lucky consumers among the first 500 buyers a chance to win a Galaxy Z Fold4 or a Galaxy Z Flip4. While the first 200 buyers spending above Rs 10,000 will get assured gifts on every purchase.
Apart from that, consumers coming into the store on the first two days (January 28-29) can avail an additional cashback of up to 10% on Galaxy smartphones, tablets, wearables, laptops, TVs and digital appliances and 2X loyalty points on the entire Samsung product portfolio from January 30 to February 4. They can get Galaxy Buds2 at Rs 2,999 when buying select Galaxy devices between February 9 and February 15.
Samsung experience store: Connected Living, Gaming Arena and more
The new Samsung store is spread over two floors, across 3,500 sq ft of space. The store will host a variety of engaging events for consumers such as Galaxy workshops, live commerce activities and cultural performances. The store also offers a fully functional customer service center.
Samsung recently also revamped the iconic Samsung Opera House in the heart of Bengaluru by bringing in exciting new technology experiences. Consumers visiting Samsung Opera House can now enjoy Samsung’s complete product ecosystem and new zones such as Connected Living, Gaming Arena, Audio, Home Theatre and Lifestyle TVs.
“We are excited to open a new Samsung experience store at Connaught Place in Delhi, an iconic location teeming with energy, diverse culture and rich heritage. This is the largest Samsung experience store in North India offering the widest portfolio of Samsung devices. With this new store, our goal is to provide every consumer, especially Gen Z and millennials, the best of Samsung products and experiences such as Connected Living, Gaming and Lifestyle Screens,” said Sumit Walia, senior director, Samsung India.
“This new store will also offer a one of its kind phygital experience through Store+, further enhancing the shopping experience and choices for our young consumers,” he added.



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