By Abhik Sengupta: Nothing will launch its next true wireless earbuds, Nothing Ear (stick) in India on October 26. Ahead of the official debut, the company has announced the earbuds will retail on Flipkart and its sister brand Myntra. The upcoming Nothing audio product includes a lipstick-like case, and the company hopes to reach more audiences, especially fashion-oriented customers. Through its partnership with Myntra, which is mainly an e-marketplace for fashion brands, the company hopes to expand its popularity beyond the tech-savvy customer base. Myntra also sells smartphone accessories and audio products.

Nothing has already revealed the design of the product, and the Nothing Ear (stick) look slightly different from their predecessor. Apart from a new casing, the earbud also looks more compact. The company claims each earbud weighs 4.4 grams, but the weight with the charging case remains unclear. The original Nothing Ear (1) earbud weighs 4.7 grams without the carry case. The earbuds; however, still retain a dual-tone finish, and the company may launch an all-black edition later. The stem remains short and will support touch gestures to allow users to manage audio.

Speaking about the partnership with Myntra, Nothing India Vice President and General Manager Manu Sharma said in a press release, “For the upcoming launch of Ear (stick), we are excited to join hands with Myntra. With this announcement we also confirm that going forward, all products that are part of Nothing’s audio category will be available on the platform”.

Specification-wise, most details remain unclear right now, but the Nothing Ear (stick) are expected to be more affordable than the original Nothing Ear (1). It means the company may consider removing some features to keep the pricing more affordable. Nothing may exclude features like active noise cancellation and wireless charging.

Recently, the company announced a price hike for the original Nothing Ear (1)’s in India and other markets. The new price would go into effect from October 26 – following the launch of Ear (stick).

Nothing launched Ear (1) last year. The company launched its first smartphone – Phone (1), in July this year.