IDFC FIRST Bank on Thursday announced its three-year partnership with Mumbai Indians, marking its debut in cricket partnerships.

Beginning this season, IDFC FIRST Bank will be the official banking partner of the team.

“The partnership between IDFC FIRST Bank and Mumbai Indians brings together two strong brands with a shared commitment to values, ethical practices, social responsibility and digital innovation. Together, IDFC FIRST Bank and Mumbai Indians can leverage their strengths and expertise to create unique experiences for their customers and fans. The partnership also aims to promote social initiatives and drive positive change,” the company stated in a press release.

“We are delighted to partner with Mumbai Indians as their Official Banking Partner. This is a team that packs energy and entertainment in every game that they play and are celebrated by fans across the country. IDFC FIRST Bank believes in delivering more to its customers through unique offerings and by putting them first. This partnership is a step in that direction,” said Madhivanan Balakrishnan, COO, IDFC FIRST Bank spokesperson.

This partnership is not the first time IDFC FIRST Bank is partnering with a sports IP. The bank has always hand-picked high impact sporting events like the marathons across the country and now, cricket.