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These new products were aimed at tapping into indulgence and the consumer’s evolving consumption pattern. The new products include a ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D.
The newly introduced range will soon be available across major markets of the company through both traditional and new-age distribution channels.
Talking about the new product line-up, Mr. Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “Given the diversity and evolution being witnessed in the needs and preferences of our consumers, we have embarked upon a journey to tap into new product spaces and categories. The introduction of these new products couldn’t have been timed any better as we move towards sprucing up our dairy products portfolio. In the next 3 years, we aim to introduce over 100 new products in order to reaffirm our position as one of the leading and consumer-centric dairy players in the industry; this year marks the beginning of this journey.”
Mr. Bandlish further added, “The new offerings are a natural fit for us in every way. Going ahead, we will be on a constant lookout for dairy-based products and categories amalgamated with value addition and innovation, to cater to the evolving consumer needs.”
Here is an indepth look at these new products;
| Product | Details |
| Ready-to-consume Custard | ·Vanilla-flavoured (200 ml pack size, priced at Rs. 40), available in Delhi NCR and metro cities through both traditional and new-age distribution channels.
·Offers convenience of relishing the delectable dessert, with preferred consistency in both texture and taste, keeping aside the preparatory hassles. ·Dairy-based dessert with no-added preservatives and a shelf life of 6 months. |
| Cold Coffee | ·2 exciting flavours – Cappuccino and Latte (200 ml pack size, priced at Rs. 30).
·Dairy-based beverages intended to satiate the new consumption occasions of today’s time. ·A delight to the coffee-lovers across the country. |
| Ice Creams | ·This year’s focus towards impulse portfolio with 5 new Kulfis – Shahi Malai Kulfi, Shahi Phirni Kulfi, Shahi Paan Kulfi, Shahi Pista Kulfi, etc.
·4 Cones – Koko Karamel Kore, Choco Coffee Crunch, Black Forest Cone and Chocolate Fudge Cone. ·Berry Blast & Coco Sparkle bars and Lemon Ice Candy. |
| Nutrifit Curd enriched with Vitamins A&D | ·Mother Dairy has enriched its Nutrifit Curd with Vitamins A & D across all SKUs.
·Mother Dairy Nutrifit Curd is already a functional probiotic product, offering the goodness of friendly bacteria which supports good gut health. ·Will be available across existing distribution channels. |
All the new products of 2023 will be supported by varied marketing campaigns, both ATL and BTL, aimed to further build the salience of the brand and acceptance of the new products amongst the consumers.
Ready-to- consume Custard has been launched in vanilla-flavour (200 ml pack size, priced at ₹40), available in Delhi NCR and metro cities through both traditional and new-age distribution channels. Meanwhile, Cappuccino and Latte are available in. 200 ml pack size at ₹30).
Currently, Mother Dairy is a leading dairy producer which manufactures, markets and sells milk and milk products. These products include ice creams, paneer, ghee, etc.
Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world’s biggest dairy development program launched to make India a milk sufficient nation.
The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the ‘Safal’ brand. Mother Dairy, through its brands, has a national footprint across all major cities in India, offering a delectable range of products to its consumers.
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