Meta (formerly Facebook) said on Thursday it is introducing additional AI features and a product to the suite that aims to make it easier for businesses to achieve their goals through AI.

An AI sandbox will act as the company’s testing ground for initial versions of new tools and features including generative AI-powered ad tools.

Meta’s community today is the ‘largest’ it has ever been, as it has 3.8 billion people coming onto its platforms every single month and 3 billion people using one of its apps and services every single day, said Nicola Mendelsohn, head of Global Business Group at Meta, while announcing key business updates for the company on Thursday.

“That’s almost one in two people on the planet. People are coming to share, to connect to develop and to game. People today are watching over 19 billion videos on our Meta platforms every single day,” she said.

“They are liking sharing commenting reacting. That’s important not just from a cultural perspective, but also from the point of view of advertising,” she added.

She also said over 50% of people’s time on Facebook and Instagram is spent on video and users on Instagram reshare Reels over 2 billion times every day. The resharing of Reels has doubled over the last six months.

“This gives an incredible opportunity to businesses. Over 10 million advertisers are utilising our platforms all the time. Over 200 million businesses that are also using our services every single month,” said Mendelsohn.She also said WhatsApp alone has two billion daily active users and one billion people are connecting with a business account across the company’s messaging services every week.

Meta said with new AI tools, it will allow advertisers to turn their manual sales campaigns into Advantage+shopping campaigns with ‘one click.’

“Previously advertisers would have to start a new campaign and that takes time and resources. Now with a single click, they can duplicate a current campaign,” said Mendelsohn.

Advantage+shopping campaigns are end to end AI powered ad products that automate and simplify the process of creating advertising campaigns in as few steps as possible. Now this can be done in just one step, the company said.

Meta also said businesses will now be able to use video instead of just static images when advertising products in their online catalogs.

“This means advertisers can now upload a branded video or a customer demonstration video and with the help of AI and machine learning, we can show the very best video on feed, on stories and on Reels. That gives us another creative format,” Mendelsohn said.

“In order to help advertisers measure the benefits of Advantage+shopping campaigns, Meta is starting to provide automatic performance reports that will compare the performance of an automated shopping campaign versus a manual one,” she added.

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