Mumbai: The consumption of the Indian Premier League (IPL) on both TV and digital continues to swell as the nail-biting matches have ensured that viewers remain glued to their screens.

As per data provided by Viacom18, JioCinema clocked over 1,300 crore video views in the first five weeks of the tournament. It added that the average time spent per viewer per match reached 60 minutes.

The official streaming rights holder claimed that the tournament is reaching twice the number of viewers on Connected TV (CTV) compared to high definition (HD).

“The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come,” said Viacom18 Sports CEO Anil Jayaraj.

As per Broadcast Audience Research Council (BARC) data for 2+ Urban + Rural audience shared by Disney Star, the cumulative reach of the IPL on TV after 48 matches stood at 451 million unique audiences, which is 21% higher compared to the entire season of IPL 2022 and 33% higher compared to the same number of matches last year.

The tournament has also attained the highest-ever reach in Gujarat, Maharashtra, Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Punjab/Haryana/Himachal Pradesh, Odisha, and Bangalore. It has also garnered the second-highest reach ever in markets like Delhi, Mumbai, and Karnataka.

TV viewers consumed 266 billion minutes of the first 48 matches while the HD reach of 86 million was 3.4X higher than last year.