Equitas Small Finance Bank on Tuesday announced that it has signed a partnership as the ‘Proud Banking Partner’ with the 2022 Tata IPL champions – Gujarat Titans for the 2023 season.

The Gujarat Titans team will sport the Equitas Small Finance Bank logo on the back of the helmet as part of the team’s jersey. “This partnership campaign will be aimed to communicate that Equitas has been playing a progressive role in transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’,” stated a press release.

“Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population. The ‘Progressive Champion’ campaign is in line with the philosophy of our brand of progressive banking,” said Murali Vaidyanathan, senior president and country head, Equitas Small Finance Bank.

Meanwhile, Gujarat Titans COO Colonel Arvinder Singh, said, “The Gujarat Titans have showcased their commitment to excellence on and off the field since inception. We have always believed in futuristic, innovative and customer-friendly businesses which symbolise a progressive approach – an ethos shared by Equitas. I am delighted to welcome them to the Gujarat Titans family and look forward to a fruitful association.”