Sid’s Farm, a D2C dairy brand based in Telangana, has made its entry into the Bengaluru market. Bengaluru with a population of 8cr+ which is third highest in India (25% urban, > 50% migrated) and the fourth largest in terms of GDP is a natural augmentation choice for the brand in a consumer-driven city. The city has humongous potential due to the ever-growing need for superior quality dairy and increased appetite for premium.

Initially, the products will be available only through e-commerce sites, serving milk & regular use dairy products like paneer, curd, ghee, & butter. The products will be available on leading e-commerce sites such as Milk Basket, Big Basket, Zepto, SuprDaily and Fresh to Home. Sid’s Farm’s offering allows customers to choose from separate cow and buffalo milk and dairy products depending upon their preference.

Dr. Kishore Indukuri, Founder and MD, Sid’s Farm said, “We are kicking off our venture by serving our superior quality milk and dairy products only through e-commerce sites and will introduce the same subsequently with niche store partners in Bengaluru. Eventually, we also want to be directly available to our customers at their doorsteps through our app and our own distribution channel too.”

Sid’s Farm is the fresh dairy brand based in Telangana which has put quality as the topmost factor of any product. With more than 500 store partners in and around Telangana, Sid’s Farm aims to provide the consumers with the best quality milk where every unit undergoes 45 tests based on FSSAI (Food Safety and Standards Authority of India) legal standards of milk and milk products.

Incidentally Bengaluru is a consumers’ market and the lack of fresh cow and buffalo milk and milk products free from any antibiotic, preservative, or synthetic hormone, presents Sid’s Farm the perfect opportunity to provide consumers with best in class milk and dairy products.