The BJP OBC (other backward classes) wing in Uttar Pradesh has lined up a string of campaigns over March and April to reach out to the other backward classes in the state which will set the tone for offsetting the Samajwadi Party‘s apparent efforts to centre the 2024 Lok Sabha election around caste census and politics of social justice.

The BJP UP OBC morcha held its state executive meet in Kanpur on Sunday which was also attended by deputy chief minister Keshav Prasad Maurya.

The head of the morcha, Narendra Kashyap, said following the training of workers till March 30 to create awareness among them regarding achievements of the central government and ideology of the BJP, a statewide ‘Gaon Chalo, Ghar Chalo’ campaign will be kicked off wherein the workers will fan out in 15,000 villages of the 80 Lok Sabha seats and intimate people of the community about the government and party” achievements in furthering their welfare.

“Through this campaign we will also expose the Samajwadi Party’s demands about caste census and tell people that they forgot about it when they were in power themselves and remain focused then on benefitting their own family,” said Kashyap, who is also the state minister for backward classes welfare.