Every tech company is making the most of this opportunity and looking for ways to ride the AI wave. The recent company to find its AI moment is the American video hosting, sharing and services platform Vimeo.

The platform has been working on a new AI-powered suite that will make video creation a breeze. Vimeo CEO Anjali Sud took to LinkedIn to share the capabilities of the new AI feature with her more than 2.77 million followers.

In her post, the 39-year-old informed that the first-of-its-kind AI tool will launch next month, starting July 17. Her post read, “I broke the cardinal rule and let my team film me recording a video. It’ll be worth it if it gets you to check out Vimeo’s new AI-powered video creation suite— the first of its kind— launching next month!”

Explaining the new capabilities, Sud said that the AI tool will allow users to generate scripts and select the duration and tone of the text from options like formal, funny, confident, casual, direct and inspiring. With the right prompt, the entire script will be created in seconds.

The video recorder will come with a built-in teleprompter so that users can record like a pro in one take. However, if there are awkward pauses, the text-based editing will identify and remove the ‘ums’ and ‘uhs’ from your video with one click.”Yes, our new tools leverage AI (because duh, we’re in 2023). More importantly, they are baked into one seamless workflow that lets you imagine, script, record, edit and share a video in MINUTES…one that you would actually put your name on and post on social to be judged by all. A huge thank you to everyone working at Vimeo to bring this to the world in a few weeks. l believe this will be a game changer for anyone who tries it,” Sud concluded her post.Sud also shared a one-minute-10-second-long video to show the video-making capabilities of the AI suite.

According to a TechCrunch report, the users will have to subscribe to Vimeo’s Standard plan, which costs $20 (less than Rs 1,700) per month (billed annually), to avail the AI-powered suite.

The internal research by Vimeo stated that around 50 per cent of its customers end up taking multiple takes while creating a video, and 25 per cent of those do over five takes. The new capabilities will help entry-level video creators to achieve the desired effects in their videos.