India’s Booming Biryani Business: What’s The Recipe To Globalize Biryani? | Startup Central

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Updated Jan 10, 2023 | 10:40 PM IST

Biryani is on everyone’s mind and plate. At least that is what the statistics say. Food aggregator Swiggy claims that Indians ordered 2 biryanis per second, and for Zomato – 3/second. And it also topped the list of most ordered food for the 7th year in a row, with chicken biryani at the top. But can this large-scale success in India be replicated on a global scale? ET NOW’s Nayantara Rai speaks with industry leaders Vishal Jindal, the founder and Co- CEO at Biryani by Kilo; and Mohammed Bhol, Co-Founder and CEO at House of Beriyan, to understand the business of Biryani in India, and its potential to go global. We also try to find answers to the age-old debate: is Veg biryani actually biryani or just pulao? Tune in for more!#biryanibusiness #staretupcentral #etnow

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