Immersive audio experiences have gained importance over the past few years for consumers in India on smartphones and other “on-the-go devices,” including smartphones, tablets, and hearables, a new study showed.

According to the CMR study, over the last three years, there has been an impressive double-digit growth of 11 percent in the seeking of premium spatial audio among Digital Natives, essentially tech-aware users who spend more than 20 hours online on content consumption.

“Driven by an array of use cases, including music, movies, live sports, and mobile gaming, premium audio experiences are increasingly sought by consumers on, not just their smartphones, but other on-the-go devices,” Prabhu Ram, Head-Industry Intelligence Group, CMR, said in a statement.

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“With heightened demand for spatial audio, consumers are now increasingly seeking more depth and detail from their content experiences. These are made possible by industry-leading innovations, such as Dolby Atmos and Dolby Vision,” he added.

In one of the key highlights from the study, audio quality remains the topmost priority for consumers while selecting their smartphones and other on-the-go devices.

Moreover, four out of every five consumers said better sound and picture quality would increase their video content consumption.

Five out of every six users (84 percent) feel that they connect better with content when they consume it in Dolby Atmos, according to the study.

Seven out of every eight users agree that Dolby Atmos/Dolby Vision would help them decide on their music/video service subscription.

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