Tourism in Himachal Pradesh has picked up pace with the number of tourists increasing three times till October 31 this year, as compared to the number a year ago.

Shimla: Himachal Pradesh has witnessed a surge in tourist footfall this year after a Covid-induced lull spanning two years. Tourism in Himachal Pradesh has picked up pace with the number of tourists increasing three times till October 31 this year, as compared to the number a year ago.

1.28 CRORE TOURISTS IN HIMACHAL PRADESH THIS YEAR

The state witnessed the arrival of 1.28 crore tourists, including 28,232 foreigners, between January 1 and October 31, according to the tourism department’s data. In the year-ago period, the state had welcomed 41.03 lakh tourists, the data showed. The maximum footfall — 20.63 lakh — was recorded in June while January recorded the lowest at 7.69 lakh.

At 30.4 lakh, tourist arrivals in the twin districts of Kullu and Lahaul and Spiti accounted for 23.8 per cent of the total footfall in the first 10 months of 2022. The Atal Tunnel — an all-weather road through the 13,058-foot-high mountain in Rohtang Pass — has also emerged as a tourist hotspot. Visitors are also making a beeline to Sissu in Lahaul and Spiti.

Amit Kashyap, tourism director and Himachal Pradesh Tourism Development Corporation (HPTDC) managing director, said, “People who were struck at home during the COVID-19 outbreak have now started moving out.”

AGGRESSIVE MARKETING BEARS RESULTS

“Aggressive marketing by the Tourism department in vernacular languages in states such as Gujarat, from where the tourist inflow was less, has helped increasing the footfall,” he said.

Kashyap attributed the rise in tourist inflow to marketing on television channels and multiplexes, and short videos on social media highlighting unexplored destinations in the state’s 12 districts. “We are hopeful of touching the pre-Covid tourist inflow figures by the year-end as November and December are peak tourist seasons. However, the number of foreign tourists is yet to pick up,” he said.

Manali Hoteliers’ Association chief Mukesh Thakur said the Atal Tunnel — the new gateway to Lahaul and Spiti — had drastically increased tourist footfall. The tourist rush is picking up and Manali will be packed to capacity from December 20 till January 10, he said, adding that the winter carnival starting from January 2 was another sought-after event.

Snowfall being a big attraction, gondolas in Solang, igloo stays in Hamta, winter sports in and around Manali, skiing, and snowboarding courses offered by the Atal Bihari Vajpayee Institute of mountaineering and Allied Sports in Manali catch the attention of the travellers, he added.

The tourism and allied industry suffered immense losses during the pandemic and tourist inflow dropped 81 per cent in 2020. The tourist arrival, which was at 1.72 crore in 2019, crashed to 32.13 lakh in 2020 before marginally recovering to 56.37 lakh in 2021.

BESIDES NEW DESTINATIONS, THESE PLACES CONTINUE TO ATTRACT TOURISTS

Dharamsala, the abode of Tibetan spiritual leader the Dalai Lama, is a popular tourist location while Shimla, with its British architecture, is famous as the “Queen of the hills”. Kullu-Manali is known for snow and adventure sports.

There is a perennial flow of tourists to the “Shakti peeths” in Kangra, Bilaspur, Una, Simaur, and Mandi, known as “Chhoti Kashi” for the ancient Shiva temples. Foreign tourists and adventure lovers are attracted to Kinnaur, Lahaul and Spiti, and Chamba.