Vocal for local: India has huge talent and skilled manpower, and this can be used globally to talk about India’s new mantra ‘vocal for local’ and ‘Make in India’ initiatives.

Vocal for local is the need of the hour which could open up huge opportunities for across sectors and industries in India. The Vocal for local campaign is the need of 21st century India, and it gives an opportunity to show the country’s rich and local tradition.

Making India a manufacturing powerhouse  

Bhupendra Singh from Yuvti: Handcrafted Designer Rajputi Poshaks & Sarees said, “Being an MBA graduate turned designer, my idea was always simple. To promote the Indian heritage, artisans and the royal Rajputana culture of my community. I saw a lot of old karigars families leaving their work because of lack of demand and awareness. With yuvti, my vision is to create a modern-ancient fusion of handwork poshaks and sarees. And this journey, I want to promote and uplift the lives of many skilled artisans, specially women.”

Yuvti, a prominent brand, is headstrong to revive heritage artwork and designs infused into modern creations. “I am on the mission to incorporate traditional forms into modern sensibilities and take Rajputi attire and traditions to a global scale,” added Bhupendra Singh.

The ‘Vocal for Local’ initiative has created jobs for thousands of local artisans, craftsmen, and traders. Yuvti’s karigars, most of which are women, curate impeccable designs. Furthermore, Bhupendra Singh envisions transforming Yuvti as the ideal and most preferred store for every Rajputi bride globally.

Yuvti stores can be found in Jaipur and Udaipur. In addition, the customers can find, order and track their Rajputi attire on Yuvti’s website as well. Singh further emphasised, “Use of unique and top-notch quality raw materials, in-house dyeing without impurities and a team of impeccable karigars curate personalised and detailed designs.”

Manish Verma is another example of the vision of new India envisaged by Prime Minister Narendra Modi. He is earning his livelihood by manufacturing electric toys.

#AtmaNirbharBharat Sh Manish Verma is resident of Khojawa, Varanasi. He is getting his livelihood by manufacturing electric toys. He is thankful to @narendramodi his MP.@PIB_India @MIB_India @PMOIndia pic.twitter.com/HsCbUFtHiH

— PIB in Uttar Pradesh (@PibLucknow) September 14, 2020

A taste of Indian history and culture

In fact, many start-ups have entered the domain to tap into the market and boost domestic manufacturing under the ‘Vocal for Local campaign’. Companies like Chennai-based Kreeda Games and Desi Toys, iFolk Channapatna, Bengaluru-based Varnam, and Mumbai-based Toiing, provide children a taste of Indian history and culture.

Kreeda – Reviving Traditional Games. Aadu Puli Aatam – Exciting strategy game from Tamil heartland. To order https://t.co/1r3fyijRsy#kreeda #games #India #strategy #Tigers #goats #traditional pic.twitter.com/cZ792kpoFc

— Kreeda Games (@Kreeda_games) September 22, 2018

Kumar Saurav, Global Mobile Business Head, AdCounty Media Pvt. Ltd said, While the ‘Vocal for Local’ mission was truly a boon for domestic manufacturers, it also helped the country cope with difficult times. The demand for international products has significantly declined because of this movement, and local manufacturing industries like khadi, handloom, etc., started booming.”

“Over 700 MSME clusters have been revived, and today our country is gradually emerging as a self-sufficient nation capable of sustaining its ever-growing population,” he added.  

Nidhi Aggarwal, Founder. SpaceMantra said, “Constructing a self-sufficient India will indeed lead us to emerge as a reliable dominant powerhouse that really can approach across the globe out of a strong position of strength.”

“The prime minister hopes that Indians will turn this downturn into a possibility by purchasing as well as using domestically manufactured goods. Not only will this aid with expenditure, which is critical if he desires the economy to rebound quickly, but he is also hopeful about a production exponential rise pedalling on this rise,” Aggarwal noted.

The world is looking at India as a manufacturing powerhouse. The initiative has helped our nation to reduce dependence on imports and boost domestic manufacturing. In order to become self reliant it is essential to concentrate on our manufacturing sector. Consumers are no longer reluctant to purchase locally produced goods and are instead favouring them against branded, high-quality goods, as their attitudes have evolved.