Snack and packaged food manufacturing company Bikano has launched a range of frozen products in the international market, aiming for a 40 percent Y-o-Y growth from the export market. With this move, Bikano seeks to tap opportunities in the international market and is expecting to touch Rs 200 crores in sales in FY23-24.

The demand for Bikano products has been rising steadily over the years in the international market where not only Indians but local citizens have also started consuming their products. With this move, the FMCG major expects to grow its business by as much as 25 percent in the international market.

“Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals worldwide, we recognize the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items, ” said Manish Aggarwal, director, Bikano, Bikanervala Foods.

He added “Our marketing approach is straightforward – we adapt to the evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touchpoints and securing a significant portion of the international frozen market.

Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to the diverse palates and preferences of consumers globally.