Digital technology platform for the food and agriculture value chain Ayekart Fintech Thursday announced a minority investment in Nature’s Fresh Express, a producer and supplier of exotic vegetables. The move aims to strengthen Ayekart’s product portfolio and expand its retail offerings.

With this investment, Ayekart will be able to tap into the extensive network of farmers and other stakeholders in the Indian vegetable market, providing the platform with the necessary resources to compete effectively in this space.

Commenting on the announcement, Debarshi Dutta, CEO & Co-founder of Ayekart, said, “With its expertise in producing and supplying exotic vegetables, Nature’s Fresh Express has the potential to transform the vegetable market in India, and we are pleased to be part of this journey. Ayekart looks forward to accelerating its growth and enhancing its reputation as a leading provider of digital solutions for traditional businesses and the agricultural value chain.”

The latest investment positions Ayekart well to become a leader in the agri-fintech market in India. As traditional businesses in India continue to adopt digital technologies and automate their processes, there is an increasing demand for homegrown exotic vegetables and fruits. Agri-tech companies in India have a tremendous opportunity to capture this growing demand by creating products that address the specific needs of Indian consumers.

Sameer Mulani, Founder of Nature’s Fresh Express, added, “We are delighted to have Ayekart as our investor and partner in this venture. Their extensive experience and in-house technology solutions will be invaluable as we work towards scaling up the exotic vegetable market.”

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