RevenueHero on Tuesday said it has raised $5.1 million in a round of funding led by existing investor Stellaris Venture Partners along with participation from Together Fund.

The funds raised will be utilised to scale the business across the North American market and to strengthen the team, a statement said.

RevenueHero is a software that helps its business-to-business (B2B) enterprise clientele with tracking sales-related meeting conversions, distribution and outcomes.

The problem it claims to solve is to shorten long durations at its clients’ ends to engage sales leads, cut down marketing spend wastage and sales pipelines inefficiencies.

“Presenting high-intent buyers with an experience that matches their urgency shouldn’t be one that involves email ping-ponging and inbox-watching. We have seen this process at a scale where painfully long sales cycles lead to frustrating buying experiences that hurt the business bottom line,” founder and CEO Sudharshan Karthik said.

The company was founded in 2021 by Karthik, Aaditya S, Charanyan Venkataraghavan, Hariharan R, Krupesh Muthukumar and Pranav R.

“With a deep understanding of the problem statement and razor-sharp focus on the B2B buyer journey, the team has built a solution that demonstrates value to its customers,” said Alok Goyal, partner, Stellaris Venture Partners.Manav Garg, founding partner at Together Fund added that “RevenueHero’s platform excels in both areas, enabling businesses to connect qualified buyers with the right sales representatives and reducing junk meetings”.

RevenueHero’s clientele includes marketing teams of Okendo, Inflection, Rocketlane and Traefik, the statement added.

Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.