Xiaomi India on Thursday said it had signed a deal with the Argentine Football Association to sponsor that country’s national soccer team.

The partnership, Xiaomi India said, presents an exciting opportunity to bring Argentine Football legends such as Lionel Messi, Angel Di Maria, Julián Alvarez, and Emi Martinez closer to the Indian audience.

Xiaomi India becomes the third regional sponsor in India for the FIFA World Cup victors.

The development comes as the football association establishes a path and an objective to identify potential for its commercial landing.

“As a brand, we have always been striving to deliver the best of technology to give our consumers a superior experience, similar to the Argentina National Football Team who have always been determined to surpass the expectation of their fans on the field. This collaboration exemplifies the perfect amalgamation of technology and sports,” Xiaomi India President, Muralikrishnan B said in a statement.

Xiaomi users in India and Argentine football fans can have access to “priceless experiences, autographed jerseys, and cherished moments.”

Additionally, users can also “enjoy special edition smartphones to celebrate the World Cup victory.””Having Xiaomi India, an emblematic brand, as our regional sponsor is one more step in our international business strategy. Xiaomi with its innovative technology and wide range of products will make it easy for our National Team to connect and interact with fans in India,” Claudio Fabian Tapia, President of the AFA said in a statement.

He added that Xiaomi’s innovative technology and wide range of products will make it easy for the national team to connect with fans in India.

“Our partnership with the Argentine Football Association and sponsorship of the world champions offers an exciting occasion for us to further strengthen our connection with our community and we look forward to bringing the best of Xiaomi to football fans across the region,” Xiaomi CMO Anuj Sharma said.