The BJP has upped its game in Bihar by stepping up its OBC outreach, especially among Kushwahas, one of the two castes of Nitish Kumar‘s Luv-Kush vote base, and has appointed PM Modi’s key aides to look after its work in the state.

The BJP is going to celebrate Emperor Ashok’s birth anniversary on April 2 in Sasaram, which will be attended by Union Home Minister Amit Shah. This comes days after BJP appointed Samrat Choudhary as its Bihar unit president, who is also a Khushwaha. The community sees Ashoka as their ancestor.

Luv-Kush is the alliance between the Kurmi and Koeri castes, which together constitute approximately 15 % of the state population. Nitish Kumar a Kurmi himself, had garnered the support of this caste alliance, to take on the Muslim-Yadav alliance of his once staunch rival Lalu Prasad Yadav.

“The BJP is organising a big public programme to mark the birth anniversary of Samrat Ashoka, whom Khushwahas see as their ancestor. Now, the Luv-Kush alliance whom Kumar treated as his bonded labourers, will now go with BJP, worshippers of Lord Ram,” Choudhary told ET.

He said the genesis of Luv-kush alliance was to counter Yadav’s politics of appeasement.

Meanwhile, the BJP has appointed a new co-incharge for Bihar, Sunil Ojha from Gujarat who worked closely with the prime minister and was looking after the party’s work in eastern Uttar Pradesh, a region comprising Modi’s constituency Varanasi.

With Ojha’s appointment, there will be two key BJP functionaries — he and Bhikhubhai Dalsaniya, organisational secretary for BJP’s state unit — both from Gujarat and have worked with Modi for many years since his days as Gujarat chief minister. Ojha was relocated to Varanasi from Gujarat and registered as a voter from Modi’s constituency in 2018.”I was handling the party’s work in eastern Uttar Pradesh, which borders Bihar. So, the demography and social structure in both regions is the same,” Ojha told ET. Ojha’s appointment also came days after the appointment of the new state unit chief.

Bihar has always been an uphill task for the BJP dispensation, and has constantly been posing challenges for the party.

Now, ahead of the 2024 Lok Sabha elections, the BJP has redrawn its strategy with new state unit chief and incharges. The coming together of the JD(U) with RJD after parting ways with the BJP, poses a serious challenge for the BJP, as these two parties make caste equations unfavourable for the BJP.