Reliance Consumer Products, the fast-moving consumer goods arm of Reliance Retail Ventures Limited, has relaunched the homegrown cola brand Campa Cola in three new variants, setting up competition with category leaders Coca-Cola and PepsiCo.

The company said in a statement on Thursday that the brand will be made available first in Andhra Pradesh and Telangana, and rolled out across the country in stages.

Reliance had acquired Campa Cola from Pure Drinks Group last year for ₹ 22 crore.

“With this launch, Reliance Consumer Products further strengthens its FMCG portfolio, which comprises heritage brands from Sosyo Hajoori, confectionary range from Lotus Chocolates, Sri Lanka’s leading biscuit brand Maliban, as well as daily essentials under its own brands, including Independence and Good Life, among others,” the statement said.

With the early onset of summer, summer-centric products including soft drinks and ice-creams are seeing high double digit growth, with companies rushing to stock at both physical grocery retailers and online stores.