Snapchat has started rolling out an AI chatbot powered by the latest innovation of OpenAI‘s ChatGPT.

Snap Inc, which owns photo messaging app Snapchat, on Monday announced that it is rolling out an artificial intelligence chatbot on the platform to elevate the user-experience.

The move by Snap comes as the tech company seeks to enter the buzzing field of generative AI.

The photo-sharing platform has been named ‘My AI’ and will be pinned to Snapchat’s chat tab on top of the conversations with friends section.

At present, the new feature will only be available for Snapchat Plus subscribers for $3.99 a month fee. Snap’s CEO Evan Spiegel, who is betting big on AI chatbots increasingly soon becoming a part of everyday life for people, plans to make the chatbot feature on the platform available to all users for free.

“The big idea is that in addition to talking to our friends and family every day, we’re going to talk to AI every day, and this is something we’re well positioned to do as a messaging service,” Spiegel told The Verge.While Snapchat’s My AI is a faster mobile-friendly version of ChatGPT, what sets the two apart is that the photo-sharing app’s version comes with a restriction on what it can answer. Snapchat has made sure that My AI sticks by the company’s trust and safety guidelines and doesn’t respond to users with violent, explicit content or swearing.

ChatGPT, which can generate prose in response to prompts, has captivated the tech industry. Earlier in February, tech giants and rivals Microsoft and Alphabet’s Google both announced their own AI chatbots.

Snapchat’s My AI has been trained to have a fun and lighthearted conversations on the platform and will be able to offer creative ideas like potential gifts for a friend’s birthday or write a poem about a certain topic

The Santa Monica, California-based company said in the blog post that the chatbot is “prone to hallucination,” and may be tricked into saying anything, adding that users should not rely on the bot for advice.

While AI-powered chatbots are a nascent field, early search results and conversations have made headlines with its unpredictability.

Alphabet lost $100 billion in market value earlier this month when its new chatbot shared inaccurate information in a promotional video.