India‘s largest pizza chain Domino’s announced the launch of its 20-minutes delivery scheme across 20 zones in 14 cities on Tuesday.

The 20-minutes delivery will be driven by enhancing and optimizing in-store process improvements, dynamic resource planning, technology upgradation and interventions for improved operational efficiencies, and expanding stores within the vicinity. The steps will help the brand optimize the overall timing of the entire process, ensuring the delivery of hotter, fresher and tastier pizza in 20 minutes without compromising the food quality and the safety & well–being of its delivery riders.

The brand has pioneered 30-minutes delivery and has established itself as a market leader in the QSR sector. The unparalleled 20-minutes delivery announcement that underlines Domino’s delivery prowess is a benchmark proposition revolutionizing the QSR sector, stated the company in a press release.

Sameer Khetarpal, Chief Executive Officer & Managing Director, Jubilant FoodWorks Limited, said, “We at Domino’s are committed to providing the best pizza-eating experience to our consumers, and the 20-minutes delivery promise is a big step in that direction. With this initiative, customers will now get hotter, fresher and tastier pizzas from 100s of Domino’s stores across India. This has been made possible through a three- pronged approach using analytics, insights and technology to give customers higher service levels across multiple pin codes in India, wherein service and quality are the number 1 priority. In our endeavour to raise our service levels, we are clear that we will do so without compromising our riders’ safety.

Speaking on the launch, Russell Weiner, Chief Executive Officer, Domino’s Pizza, called India the largest market outside the US in the global network. He said that the nation has a huge potential and a consumer-centric market which could help the company to get an edge over the competition in the QSR domain.

“India is the largest market outside of the US in the global Domino’s network. Domino’s India growth trajectory has been phenomenal in the recent past, and we believe there is huge potential ahead for us. India is a great example of successfully driving consumer-centric strategies across all business verticals. The 20 minutes delivery launch, in which pizzas are delivered hotter, fresher and tastier, is just another example of the consumer-centric approach of India. Elevated consumer experience through reduced delivery time is proven to deliver better customer satisfaction and lead to increase frequency across the market. This strategic move will give Domino’s India an edge over the competition in the QSR domain and help the brand continue to be the market leader,” he said.