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SFA will be the powered-by sponsor for KIYG starting with the upcoming fifth edition of the tournament, which will be held in Madhya Pradesh from January 31 to February 11. Besides the on-ground branding, the company’s logo will be displayed on the player jerseys.
“We have made a commitment of Rs 12.5 crore over the next five years for this sponsorship deal,” said SFA founder Rishikesh Joshi, adding that KIYG aligns with the company’s commitment to grassrootslevel sports in India across disciplines. SFA organises multi-discipline sports tournaments at the school level and maps the performance of players digitally.
Joshi said SFA has a presence in four states and in the coming years it will expand to 10 states. “In 2028, we wish to be present in 50 districts of India thereby mapping talent across the length and breadth of the country between the age of 5 to 17,” he said.
He noted that the company’s five-year scale-up plan is aligned with the five-year sponsorship deal for KIYG.
The company is also building its own digital platform SFA Play for streaming its in-house events and hosting data and analytics about players. He added that the company also has aspirations to get its events televised in the near future. The SFA founder said that the company is poised to hit Rs 100 crore in revenue in FY23. He revealed that the company earns revenue from sponsorships, participation fees from schools and children, and subscription fees for accessing data among others.
In December 2021, Navneet Education acquired a 14.29% stake in SFA through its wholly-owned subsidiary Navneet Futuretech. As per the education company’s FY22 annual report, it had invested Rs 37.5 crore in SFA with a commitment to invest an additional Rs 37.5 crore.”We have been funded to the tune of $14 million (upwards of `100 crore) in the past. We are utilising the funds to invest in technology and hire the best professionals,” Joshi said.
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