International businesses are gradually returning to the pre-pandemic levels, exploring new opportunities and innovation to drive growth. When it comes to lifestyle, people all around the world have started embracing sustainable and healthier living choices to improve health and the environment.

Indians form the largest expatriate community in the UAE, playing a major role in the economic development of the UAE. They are respected for their technical competence, sense of discipline and for following laws and regulations of the country.

The UAE-India Comprehensive Economic Partnership agreement (CEPA) is a milestone initiative and is expected to increase trade between both countries. Businesses can now take advantages of many new benefits, including greater access for the UAE exports entering the Indian market through the reduction or removal of tariffs. CEPA covers multiple areas such as trade in goods, rules of origin, trade in services, customs procedures and trade facilitation, trade remedies, digital trade, economic cooperation, government procurement, intellectual property rights (IPR), investments and trade.

With a diversified portfolio of Asian food products, Shankar Trading is a UAE-based business conglomerate catering to consumers from various communities. The company has increased its range of prominent Indian brands in its portfolio to meet the demand of the Indian community in the UAE. For the last two decades, it has been distributing Haldiram’s snacks and sweets and it has recently added Samaara Tea, Mario Confectionery, Preet Lite Ghee and Diamond Saffron to its portfolio. Its home-grown brand Nature’s Choice uses the majority of the raw ingredients from India.