// Press Trust of India: Countrywide campaign next year for eco-friendly lifestyle: environment minister - TalkAlerts

Press Trust of India: Countrywide campaign next year for eco-friendly lifestyle: environment minister


Updated: Nov 24 2022 9:08PM

New Delhi, Nov 24 (PTI) Union Environment Minister Bhupender Yadav said on Thursday that his ministry would launch a countrywide campaign to popularise Prime Minister Narendra Modi’s Mission LiFE and encourage people to adopt an environment-friendly lifestyle.

Mission Lifestyle for Environment (LiFE) is a pro-people and pro-planet effort that seeks to shift the world from mindless consumption to mindful utilisation of natural resources.

It was launched by Modi on October 20 in the presence of UN Secretary General Antonio Guterres. The agreement of the UN climate summit COP27 in Egypt included “sustainable lifestyle” at India’s behest, Yadav said at Times Now Summit.



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